The Activity Map capability enables you to view link tracking data in context

The Activity Map capability enables you to view link tracking data in context on a webpage or digital property. This overlays visual representations of the performance of individual links, buttons, banners or advertisements directly on a page, allowing you to analyze and tune these elements in real time to drive higher engagement and conversion rates.

You can use the Activity Map  to investigate device connections, enabling you to discover and answer complex analytics questions without having to open a separate report or dashboard. The map is optimized to show device activity and connections in real-time. You can navigate the map with your mouse or keyboard. You can also expand or collapse the map to reveal or hide devices. You can use the arrows in the map to move between steps. You can select the device whose behavior is being investigated to display the corresponding connection.

To add a new path, locate the node from which you want to create a new path. Right-click the node and select Insert Path. You can add multiple paths to an activity map, but a new path cannot begin in a column that already contains a Split node.

A path is a sequence of tasks that you want to perform on a group  of devices based on specific conditions. For example, you might add a task that sends a discount offer to customers who complete a web purchase. Then, you might insert a transactional email task that thanks the customer and provides a link to the same discount offer. Finally, you might insert a further email task that encourages the customer to make another purchase.

When a device in the activity has an alert, the associated circle color is displayed on the map. You can click the device to investigate additional metrics for that device, such as a device’s response time. You can also view the alert status in the Adobe Experience Cloud user administration console.

You can save an activity map and share it, granting view or edit access to other system users or groups. You can also load a saved activity map to modify its mapping properties.

Aside from providing a visual overview of link performance, the Activity Map  provides rich contextual data that you can use to identify bottlenecks and opportunities for improvement. For example, you can spot orphan activities that are not linked to the most important actions on a website, such as those that redirect visitors to other pages and lose valuable context data.

To enable Activity Map, you must first ensure that the Activity Map plugin is enabled and deployed for your website. You can enable it at the site or collection level. Then, to assign access to Activity Map reporting (including the Activity Map browser plugin), you can use the Adobe Experience Cloud User Administration console. Once your website has this capability enabled, you can begin using Activity Map to visualize device traffic and link tracking data in context.